Questions founders ask us
Is HE4RD fully automated PR?
No. The system finds opportunities, matches journalists and drafts pitches, but a human reviews and approves every email before it is sent. Nothing goes out autonomously. We think that line matters: volume is a job for software, judgement is not.
Who is Emily?
Emily is HE4RD's outreach manager and the name on every email we send. HE4RD is an AI-assisted system developed by MarGen with human review on every message, and Emily is the consistent point of contact journalists reply to. Replies go to a monitored inbox and are handled with the same human review as outbound pitches.
Will journalists get spammed in my name?
No. Every pitch is individually written for one recipient and must pass human review. Hard frequency caps mean no journalist hears from us more than once a month, across all of our clients combined. Unsubscribes are honoured permanently and immediately.
Can I see what is sent on my behalf?
Yes, everything. Every pitch, reply and placement is logged and linked end to end. You will never discover an email you did not know about.
What channels does HE4RD cover?
Journalists at trade and national outlets, podcasts, newsletters, expert-source request platforms, and awards programmes. Social media posting and content marketing for your own site are not what we do.
How much of my time does it take?
About an hour for onboarding, then a short weekly check-in. If you have big news coming, tell us early and we will build the pitch plan around it.
What does HE4RD cost?
Founding beta pricing is agreed individually and sits well below a traditional PR retainer. Email emily@he4rd.co.uk for current terms.